Each September, the Sand Sports Super Show gathers the off-road community at the OC Fair & Event Center in Costa Mesa — hundreds of exhibitors, thousands of visitors, and the world’s most exciting dune and dirt machines under one roof. 2025 was no exception: the atmosphere was electric, and this year MAXWELL SIM RACING joined the action together with @midnightrallyclub, @the_realvrs, and @mobarmor.
Our Role at the Show
MAXWELL brought professional-grade full-motion racing simulators to the Rugged Radios Pavilion — turning the booth into one of the most visited interactive zones at the show. Guests could jump into an authentic racing cockpit, test their reflexes on virtual desert tracks, and feel the precision of our rigs powered by Simucube, Heusinkveld, and D-BOX motion technology.
“People didn’t just watch — they raced. You could feel the crowd’s excitement every time someone nailed a corner or crossed the finish line,” - said our event team.
The collaboration with Midnight Rally Club added a true rally vibe — combining virtual off-road racing with the spirit of adventure that defines the sand sports world.
About the Event
The Sand Sports Super Show is the largest sand and dirt sports expo in the world, bringing together manufacturers, racers, families, and enthusiasts for three days of high-octane energy.
📍 Location: OC Fair & Event Center — 88 Fair Dr., Costa Mesa, CA 📅 Dates: September 19–21, 2025
Visitors explored the latest Sand Rails, UTVs, ATVs, Side-by-Sides, accessories, and custom builds, while Rugged Radios received special recognition for their contribution to the off-road community — with founder Greg Cottrell named S4 Person of the Year.
Looking Ahead
For MAXWELL, the Sand Sports Super Show was more than just an event — it was proof that sim racing belongs at the heart of the motorsport lifestyle.
We’re proud to have showcased how realistic simulation can bring people together — whether you race on the dunes, on asphalt, or in VR.
Stay tuned for our next appearances and track-day collaborations across Southern California.